Organizations

                                                                              

IMAGE COMMUNICATION STRATEGIES THAT DRIVE RESULTS!!!!

Communicating the value of products, programs, positions, policies, ideas, organizations and people, inside the organization, to the general public and targeted Washington audiences, to whom we have long standing relationships, in order to move the needle of public image in a positive direction to accomplish defined goals.

Every client is unique, typically we sit down with the principals, embed ourselves within the organization, get to know the players, policy, product and provide assessment, define clear and measurable goals, recommendations, strategy and tactics.  The innovative solutions and particulars of the approach depend on the entity, individuals and situation. Strategies include:

          Advertising
          Media
          Events/Sponsorships
          Business Development
          Sales Training
          Leadership/Executive Presence
                                    

TYPICAL PROCESS with Head of DC office:

  1. Meet with the head of Public Policy, Government Relations, Organization-
    together we identify and define clear goals for organization and/or individual(s)
  2.  Gauge how closely current image/position is aligned with goals
  3. Assess current people and processes.
  4. Recommend strategy with measurable outcomes, costs, and phases.
  5. Implementation

 *Executive Presence:

The image projected by an organization’s representatives becomes the image of the organization!

When a polished appearance accompanies your executives at the podium, in the boardroom, with people who report to them and with clients, they will communicate perfectly the image befitting your organization.

IMPRESSION COACHING – Develop personalized plans for each executive in order to achieve Executive Presence  and accomplish the organization’s long and short term goals. Including WARDROBE STRATEGY.

 

 

 

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