About Us

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Francine McMahon

CEO and Founder

 Francine McMahon is CEO and Founder of Capitol Image Counsel. Throughout her career Francine’s primary objective has been to maximize potential and success of both individuals and organizations.

Francine works personally with every client and Capitol Image Counsel (CIC) is truly a reflection and blend of her unique talents.  CIC’s two service lines; individuals and organizations, works with clients to build and maintain an image aligned with the message needed to send internally and externally to accomplish defined goals.  Whether communicating the value of an individual via wardrobe strategy, impression coaching, visual presence, or conveying the value of an organization/association/policy/product via advertising, marketing, business developoment, events, training, PR, etc, CIC’s communication expertise, creativity and valuable connections, wins the day!

Prior to founding the firm, Francine was Publisher, Executive Vice President to The Hill Newspaper, where she grew a small weekly newspaper into a leading Congressional publication brand offering a multi-media platform for Congressional news, including: daily print publication, the most frequented Congressional website amongst Congress, and a list of online tools and events for and about Congress. Over her long and successful career with The Hill, Francine accurately predicted media trends and successfully provided marketing, branding, messaging, public relations, advertising strategy, training and business development for the Hill and many of Washington’s most visible individuals and organizations.

Capitol Image Counsel specializes in D.C.’s government relations and public affairs sector, consulting with those individuals and organizations who wish to enhance their presence in order to achieve continual and optimum success. CIC’s approach and execution is unlike any other in the marketplace, customizing plans to suit the nuances of the client.




In the midst of a lengthy, highly successful career, I intentionally and mindfully initiated a change. Reinvented myself, so to speak. While I could have happily and prominently gone along in my position as Publisher exactly as it was, I had a desire to shake it up!! My decision was not easy, I loved my job and loved (love) The Hill and everyone I  worked with.  I took a giant leap of faith in order to spice things up!!  I traded my Publisher title and role for the role of entrepreneur, and Founder of Capitol Image Counsel. I work with individuals and organizations to communicate their value to targeted audiences in order to accomplish desired outcomes. Here’s the thing, I have not drifted far afield. I draw from decades as a successful executive and business leader, merging my expertise in verbal and nonverbal messaging and knowledge of the inner workings of Capitol Hill with my education and passion for style and helping others achieve their goals. Contact me at francine@imagecic.com or call anytime, I have the same customized phone number since the cell phone was invented—- 301.717-FRAN (3726)!!!!!!!!!!!!!!

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