Monthly archive for January 2015

Identity Crisis!

IDENTITY. Without one, there is no winning!

No identity, no win. That is why they call it an identity crisis!!!

The Brooklyn Nets are struggling. A 91 million dollar payroll, they miss more shots than they make and their stadium is filled with fans from the opposing team.

Success is built on image, positive images.

POSITIVE IMAGES SPEAK POSITIVE RESULTS!

The New Yorker quotes Mike Fratello, the Brooklyn Nets’ commentator, “If you went down the roster and asked each player what’s the identity of this team, I don’t know if they’d all have a clear-cut answer.” WOW! Identifying, clearly defining who you are and your goals are critical steps in the LOOKS SPEAK, image building for success methodology.

If you do not define yourselves, others will. NEVER let anyone else define you! Define. Align. Succeed. Define who you are, what you stand for. Align your image with your goals. Success follows!

The Nets would benefit greatly from an image update! Who are they? The NJ Nets? No, that’s right, they play in Brooklyn. It is ironic the Nets find themselves lacking an identity. Years back, when they played in NY the first time (albeit Long Island) they were they were the guys with the red, white and blue basketball! They stood out.

Of course, games are not won on image alone. But without image it is hard to win at all. Worse yet, the head coach, Lionel Hollins gave his team an image, “We have established an identity. We don’t make shots.” DOUBLE WOW!

A leader must paint a believable, positive, encouraging picture!!! We move toward what we picture. No wonder Brook Lopez, of the Lopez-Williams-Johnson trilogy, was seen lazily going after a loose ball. He’s a team player. He listens to his coach. Coach paints the picture, Lopez and others move toward it. It’s failure, what’s the rush?

Hollins needs to bring the team together, paint the winning picture and block out the negative noise. They are the Brooklyn Nets for goodness sake, Brooklyn, the greatest city in the world!!!

Public Image is Poetry

An article by Alastair Gee in the January 14th issue of The New Yorker, Ode on a Stethoscope, immediately drew me in. Maybe it is because I have doctors and hospitals on the brain, or maybe it is my love of poetry. I prefer to think it’s the latter. Regardless, that is the thing about first impressions. It takes about seven seconds for a third party to form an impression. That impression creates impact. As it is with public impression, once my opinion was formed, I read on, expecting to be pleased, unconsciously looking for evidence to support my opinion.

When an opinion is formed in those seven or so seconds, the third party who formed their opinion is not looking for reasons to disprove their own worthy critique! This is one of the reasons first impressions are so important, those seconds typically decide your fate. Read on or pass. Hire or dismiss.

Back to Gee and the stethoscope, Gee notes, in the medical journal, Chest “alongside papers about transbronchial needle aspiration and nontuberculous mycobacteria disease, appeared four poems.” The idea of poems appearing in a Medical Journal does not fit one’s image of a medical journal. Dichotomy creates impact and piques interest. Sometimes, to get noticed you need to disturb your audience’s complacency. Not in an outrageous way that then earns you the label of troublemaker or crazy, but in a gentle yet nudging manner to wake the other person up! Think about that the next time you prepare for an important meeting, date or professional presentation. Ask yourself, “how can I disturb the audience’s complacency as to draw attention to me in a positive way and win the seven seconds?”

I certainly took notice of the poem by Doug Hester, retold by Gee, “the needle was in the wrong place,/just like me.” While medicine and the typical articles in JAMA, follows a very linear path, “introduction, methodology, results, conclusion”, poetry, Gee quotes Charlene Breedlove, the poetry editor at JAMA, “moves in the opposite direction-it moves to open the possibilities of language. It wants to explore unnoticed possibilities.”

Image work, personal branding, impression coaching, like poetry, explores unnoticed possibilities!!!! Putting the needle in the right place! Start exploring!

Steve Jobs Black Turtleneck.

WSJ interviewed Paul Winum, a senior partner at RHR International LLP. A personal brand Dr. Winum states is communicated and includes how you dress. “For example, Steve Job’s black turtleneck conveyed simple elegance-brand attributes that he wanted to convey about Apple as well as himself.”

As we enter a new year, this is the perfect time to revaluate, reassess and update your personal brand and your executive’s personal brand.  Align how the public describes you, that” snap description” of you, with the desired image needed to accomplish goals.

What is your black turtleneck?

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